Okay. Full disclosure: i'm kind of a hipstagramaholic. I sometimes share a bunch of photographs on Instagram. Usually from my travels, and usually shot with the Hipstamatic app on the iPhone. I've spoken about Instagram quite a bit in the past year or so, there's one rant here. I've even used the iPhone and Instagram/Hipstamatic as a means for story telling; I covered the Conventions with it. I'll admit it. Sometimes, i have more fun making an image with Hipstamatic than with a regular camera. Sometimes, my iPhone is the only camera I'll have on me, and sometimes it's just easier to take a picture -- un-noticed and unacknowledged -- with it. Instgram, currently valued in the ball park of around $1 billion dollars, has its place in the world of photography -- social photography. It's a means to share vignettes with your friends and the world. Organizations from news outlets, to non-profits and commercial entities have started using instagram as a means of sharing news, information and marketing. Kenneth Jaracke shared some of his thoughts on Instagram a couple of months back, especially after TIME Magazine's Lightbox sent out a team of experienced photojournalists to photograph Superstorm Sandy making landfall, capturing it on Instagram and stringing together a series of tweets, instagrams and links into what resembled a story. TIME even ran a photograph by Ben Lowy on its cover, for the coverage of Superstorm Sandy. I digress. Instagram/Histamatic/VSCO cam/the iPhone have given our society a way of instantly sharing each and every moment of our lives, if not only just the meals we eat. I mean seriously, all I see on facebook and instagram are half eaten acai bolws, steaks, burritos or a metric ton of fries. The iPhone is great, it produces some pretty decent images, and I've even shot some assignments with it (the portrait of Matthew Cheape) but it’s not the tool to use when making great, lasting, or important photographs. It’s the wrong tool for that job. So, I'll stick to my iPhone being my happy snap camera, and I'll keep to shooting assignment work, and making pictures that truly matter, with my SLRs. In the mean time, enjoy some images I've shot recently with the iPhone.